雷州文化的特质及其品牌塑造

Thoughts on the Brand Development of Leizhou Culture

发祥于雷州半岛的雷州文化是岭南文化的重要组成部分,具有民间性、包容性、开拓性等特质。当前,要进一步继承和发展雷州文化精华,遵循"保护、挖掘、整合、展示、建设、产业"的思路,打造面向未来、彰显雷州文化特色的广东地域文化品牌,助推湛江文化建设转型升级。

With its origin in the Leizhou peninsula,Leizhou culture is an important part of Lingnan culture. It has folk inclusive and pioneering characteristics. At present,to further inherit and develop the essence of Leizhou culture,we must adhere to the principles of'protection,mining,integration,display,construction,industry,'so that we can build a regional culture brand of Leizhou culture for the future,helping the transformation and upgrading of the construction of Zhanjiang city culture.