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构建馆员与读者“亲情式”关系的实践探索 被引量:1

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摘要 本文引用营销管理学中的心理契约理论,论述构建馆员与读者"亲情式"关系的主要条件和带来的关系中的新变化。
作者 韩红兰
出处 《黑龙江史志》 2014年第19期259-,共1页 Historical Records of Heilongjiang
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