中国武术国际传播的文化困境与理念转换

Cultural Predicament and Conceptual Transition of the International Spread of Chinese Martial Arts

《中国国家形象全球调查报告2013》结果显示中国武术最能代表中国文化这一特殊现象,引发了对中国武术国际传播的重新思考。中国武术国际传播中遭遇的文化误读、认同危机等文化困境,仍然是制约中国武术文化"走出去"的主要因素。今天的中国武术应该转换国际传播理念,一方面应站在提升国家文化软实力、建构国家形象的战略高度,推进中国武术的国际传播;另一方面,中国武术应坚守民族文化立场,发挥典型人物、重大事件等强符号传播功能,规避风险社会带来的负面影响,形成中国武术国际传播的新路径。

The Global Survey Report of China's National Image of 2013 shows that the Chinese Martial Arts best re-presents the Chinese Culture. The special phenomenon leads to a series of rethinking of the cause of the international dis-semination of Chinese martial arts of rethinking. The cultural misreading and identity crisis constitute the main obstacle that prevents Chinese Martial Arts’ international dissemination. Therefore, the dissemination concept should be changed by promoting the country’ s cultural soft power, constructing the country’ s international image on the one hand. On the other hand, Chinese marital arts should adhere to its stance of national culture, take advantage of the typical characters and important symbols so as to explore the new path for its international dissemination.