摘要
互文性是在叙事文本中纳入了其他文本的现象,电视广告叙事经常使用这一策略来传递信息。通过对互文性概念、电视广告互文性策略的分类、意义及存在问题等方面的解读,可以全面而深刻地认识这一广告叙事策略的价值,从而更灵活地运用这一策略,提高电视广告的效果。
Inter- textuality is often used to convey information in the narrative of TV commercials. By analysis of inter- textuality,categories of inter- textuality strategy in the TV commercials,meaning and problems,the value of TV commercials can be understood wholly and deeply so that this strategy may be applied to improve the effect of TV commercials.
出处
《河北学刊》
CSSCI
北大核心
2014年第4期182-185,共4页
Hebei Academic Journal
关键词
互文
叙事
电视广告
inter-textuality
narrative
TV commercials
