互联网传播的西藏旅游形象研究——基于中文旅游网站文本的语义网络分析

The Study of Tibet Tourism Image Disseminated on Internet:Based on Semantic Network Analysis of Chinese Travel Websites

互联网传播下的旅游形象是旅游研究的热点,但有关西藏旅游形象的研究还较少。以西藏旅游官方网站、旅游企业网站和旅游指南网站文本为主要研究内容,采用基于语义网络分析与语义网络聚类相结合的方法,分析和研究中文互联网传播的西藏旅游形象。通过研究显示中文网站传播的西藏旅游总体形象突出,但不同类别网站关注的对象和重点存在较大差异。实现了自然语言文本语义网络图的自动生成与可视化,清晰地反映旅游形象的语义网络聚类情况,比高频词分析方法更形象地描述、分析和比较旅游目的地形象。

The tourism image disseminated on internet is increasingly becoming a hot topic. But the study of Tibet tourism image propagated on internet is still less. This paper conducts semantic analysis and clustering analysis of frequently used words in all Chinese language websites,including official travel websites,tourism company websites and travel guide websites. The research result shows that there is a big difference object and focus of Tibet image among three categoriey websites concerned,though Tibet overall image is very prominent. This research approach achieved automatic generation and visualization semantic network graph of natural language text,clearly reflect the tourism image of the semantic network clustering case,better than the high-frequency word method to describe,analyze and compare the image of a tourist destination.