摘要
随着网络在中国的普及和发展,网络的快速、便捷、独立性和自主性,已成为中国公民获得信息、进行社会交往和社会参与的主要公共领域。在分析现实集体行动理论的基础上,研究其对于网络下集体行动的适用性和启示,通过随机问卷调查参与"钓鱼岛事件"而引发的网络运动中网民的态度和行为,研究不同网络社区的网络"意见领袖"通过网络"弱关系"获得信息和资讯;同一网络社区的网民通过与网络"意见领袖"的网络"强关系",建立起网络"共意"和网络公共领域,共同分享网络情感,并不断反复、强化网络互动,同化其行为取向,从而导致网络运动的爆发式形成。在此基础上,从网络运动的结构性特征,并从政府控制、网络组织和网民的视域,提出引导网络运动的对策和建议。
With its popularization and development in China, due to its fastness, convenience, independence and autonomy, internet has become Chinese citizens' main public areas for obtaining information, social interaction and social participation. Based on the analysis of the theory of collective action, this paper studies its applicability and implications for collective action in the internet. Internet users' attitudes and opinions concerning Diaoyu Island Incident were surveyed randomly; the access to information of 'opinion leaders'of different network communities through 'weak ties'was studied; Internet users in the network of the 'opinion leaders'build a network of 'consensus'through strong ties and form the an online public sphere, sharing sentiments, and in this way online interactions are strengthened, while opinions are assimilated, leading to the formation of explosive online movements. On this basis, this paper analyzes the structural characteristics of network movement, and puts forward countermeasures and suggestions to guide network movement from the perspectives of government control, network organization and the users.
出处
《北京理工大学学报(社会科学版)》
CSSCI
2014年第2期135-141,共7页
Journal of Beijing Institute of Technology:Social Sciences Edition
基金
2013年教育部人文社会科学研究专项任务项目(高校思想政治工作)一类课题"高校网络舆论的形成与引导研究"(13JDSZ1010)
安徽省高校人文社会科学重点研究基地项目"地方高校突发事件的网络舆情引导研究"
关键词
弱关系
强关系
结构化连接
网络运动
weak ties
strong ties
structural connections
the network movement