“弱关系”和“强关系”下的网络互动和网络运动

Network Interaction and Movement From the Perspective of “Weak Ties” and “Strong Ties”

随着网络在中国的普及和发展,网络的快速、便捷、独立性和自主性,已成为中国公民获得信息、进行社会交往和社会参与的主要公共领域。在分析现实集体行动理论的基础上,研究其对于网络下集体行动的适用性和启示,通过随机问卷调查参与"钓鱼岛事件"而引发的网络运动中网民的态度和行为,研究不同网络社区的网络"意见领袖"通过网络"弱关系"获得信息和资讯;同一网络社区的网民通过与网络"意见领袖"的网络"强关系",建立起网络"共意"和网络公共领域,共同分享网络情感,并不断反复、强化网络互动,同化其行为取向,从而导致网络运动的爆发式形成。在此基础上,从网络运动的结构性特征,并从政府控制、网络组织和网民的视域,提出引导网络运动的对策和建议。

With its popularization and development in China, due to its fastness, convenience, independence and autonomy, internet has become Chinese citizens' main public areas for obtaining information, social interaction and social participation. Based on the analysis of the theory of collective action, this paper studies its applicability and implications for collective action in the internet. Internet users' attitudes and opinions concerning Diaoyu Island Incident were surveyed randomly; the access to information of 'opinion leaders'of different network communities through 'weak ties'was studied; Internet users in the network of the 'opinion leaders'build a network of 'consensus'through strong ties and form the an online public sphere, sharing sentiments, and in this way online interactions are strengthened, while opinions are assimilated, leading to the formation of explosive online movements. On this basis, this paper analyzes the structural characteristics of network movement, and puts forward countermeasures and suggestions to guide network movement from the perspectives of government control, network organization and the users.