基于内部利益相关方博弈的藏药产业竞争力分析

Analysis on the Competitiveness of Tibetan Medicine Industry based on the Game of Internal Stakeholders

以内部利益相关方关系为视角把西藏藏药竞争力构建问题模型化为一个由藏药公司、藏药中间商和农牧民组成的三方序贯博弈。在特定的假定条件下分析有奖合同、无奖合同博弈各方的支付并证明:无奖合同的非有效性和有奖合同下藏药公司、藏药中间商的策略约束。论证中给出了不同限定条件下博弈各方的策略选择倾向并论证了各博弈方积极策略偏好的可行性与唯一性条件。结果表明,藏药中间商策略选择主要基于藏药公司给予的奖金额度与对农牧民以次充好的惩罚之和与自身积极收购与消极收购成本差额的比较;农牧民策略选择主要依据藏药中间商奖惩条件和不同策略下藏药采集销售的成本差额。从藏药企业内部制度建设上,提出了通过制度创新、自主创新、人才创新、科技创新和文化创新提升藏药企业的国际竞争力。

The problem of building Tibetan medicine competitiveness was modeled as a tripartite sequentialgame consisting of Tibetan medicine company,Tibetan medicine brokers,and farmers and herdsmen based onthe relationships between internal stakeholders perspective.The awarded contract and non-award contract ofcompetitors payments was analyzed under certain assumptions and the policy constraints of Tibetan medicinecompany and Tibetan medicine brokers was proved under the non-effectiveness of non-award contract andawarded contract.The strategy selection tendencies of competitors under the different restriction condition havegiven in the argument and the feasibility of each competitor,the unique condition of the positive policy preferenc-es was demonstrated as well.The results showed that the selection policy of Tibetan medicine brokers is basedon comparing difference between sum of the amount of bonus given by Tibetan medicine company and penaltiesfor farmers and herdsmen shoddy,and the coast of their own positive and negative acquisitions;the selection poli-cy of farmers and herdsmen mainly based on the differences in incentive conditions of Tibetan medicine brokersand the cost of collecting and selling Tibetan medicine under the different policies.The internal system of Tibet-an medicine enterprises have to be constructed through the institutional innovation,autonomous innovation,tal-ent innovation,technological innovation and cultural innovation for the improvement of international competitive-ness of Tibetan medicine enterprises.