制造企业服务创新过程中核心知识及量表开发研究

Research on the scale development of Core knowledge in the Process of Service Innovation for Manufacturing Enterprises

知识资源已成为制造企业服务创新成功的关键要素,对核心知识精准地搜索与获取已成为服务创新理论与实践发展的关注焦点。基于已有的研究,剖析了制造企业服务创新核心知识的本质与内涵,识别出核心知识即是营销知识,对营销知识进行重构并建立四维度测量模型。然后,以制造企业为研究对象,开发了营销知识测度量表并进行验证。实证分析结果表明,量表具有较好的信度水平、单维性、效度。最后,阐述了量表在服务创新过程中的应用。

Knowledge resources have already become the key elements of service innovation for manufacturing enterprises. Now,service innovation theory and practice focus on how to search and acquire core knowledge accurately. Firstly,the paper clarifies the connotation of the core knowledge of service innovation based on the previous research. The paper also identifies that the core knowledge is marketing knowledge,which should be reconceptualized under four dimensions measurement model. Then,the paper developes and examines the scale for marketing knowledge by taking the manufacturing enterprises as research object. The empirical result shows that the scale has nice reliability level,single dimension reliability and validity. Finally,the paper shows the scale's application in the service innovation process.