合作模式、信任对农业企业及农户意愿的影响

The impact of trust and collaboration pattern on the farming enterprise and the farmer willingness

本文从知识管理视角出发,对农户与农业龙头企业间的技术知识转移现象进行研究,探寻农户与农业龙头企业之间的信任关系和合作模式对农业龙头企业知识转移意愿及农户学习意愿产生的影响。运用大规模调查法获取数据并进行回归分析,发现农业龙头企业与农户之间采用的合作模式越紧密,农业龙头企业技术知识转移意愿越强,农业龙头企业与农户间的信任关系对农业龙头企业技术知识转移意愿和农户学习意愿均存在正向影响。

The purpose of this paper is to explore the impact of trust and collaboration pattern on the learning willingness of the farmers and the enterprises' knowledge transfer intension,and to study the impact of trust between farmers and leading farming enterprises and their cooperation on the knowledge transfer willingness and the farmers' learning willingness.The survey and literature research methodology are employed in the paper and the results show that the trust between the farmers and enterprise impact the learning willingness of the farmers and the enterprises' knowledge transfer intension positively.The tighter the cooperation between the farmers and enterprise,the stronger the enterprises' knowledge transfers intension.