价格策略在低碳旅游经济中的运用

Application of Price Strategy in Low Carbon Tourism Economy

随着人民生活水平的提高,旅游成为人们生活的重要组成部分。低碳旅游是指游客通过选择旅游过程中的低碳产品和服务,达到降低二氧化碳排放目的的旅游方式。通过分析低碳旅游中的价格策略运用方式,提出了以价格调整引导、促进低碳旅游发展的相关策略。

Tourism has become an important part of people life with the increasing quality of life. Low carbon tourism is a kind of tourism patter to reduce carbon dioxide emissions by selection of low carbon product and service in the process of tourism. This paper analyzes the application of price strategy in low carbon tourism, and puts forward related strategy for guiding the price adjustment and promoting the development of low carbon tourism.