微小型企业产品价格管理战略研究

Study on Management Strategy of Product Price from Micro and Small Enterprises

微小型企业只有结合自身特点和市场变化确立产品价格管理战略,才能更好地发挥自身活力,推动企业发展。在分析微小型企业实施价格管理战略必要性的基础上,研究了企业实施价格管理战略的基础,并提出了相关政策建议。

Micro and small enterprises can play their vitality to promote the development only after determining the management strategy of product price with the combination of their characteristic and market changes. Based on the analysis of the necessity of management strategy for micro and small enterprises, this paper studies the basis of management strategy for micro and small enterprises, and puts forward relevant suggestions.