我国电子商务物流模式变革研究

Study on Revolution of China's E-commerce Logistics Pattern

在2013年"双十一"与"双十二"促销活动中,仅"双十一"当天产生的包裹量就超过1.5亿个。对物流行业而言,这不仅是一个机遇,更是一个挑战。电子商务条件下的物流模式有很多,为了使其能够更好地适应快节奏的市场发展需求,必须对物流模式进行变革。在分析电子商务物流模式发展现状的基础上,提出了电子商务物流模式变革措施。

In the great promotions of 'Double Eleven' and 'Double Twelve', more than 150 million packages were sent out on 11th November. To the logistics industry, it is a challenge more than an opportunity. There are a lot of logistics patterns under e-commerce environment, but it is necessary to take revolution to adapt to the faster market development demand well. This paper puts forward suggestions to reform the e-commerce logistics patterns based on the analysis of its current situation.