论国家形象的三重内涵——基于三种偏向的分析

On Three Connotations of National Image: Analysis Based on Three Biases

围绕"国家形象"的理论话语与实践探索是寻求民族复兴的现代中国对全球化发展框架和可持续发展路径的一种反思和回应,是谋求与西方发达国家及广大发展中国家广泛合作与对话的现实路径,也是抵制资本主义文化霸权、表明国家立场和发展理念的有效方式,更是凝聚内部公众、强化国族认同的重要手段。我国理论界关于国家形象认识存在三种偏向——"主观定位偏向"、"外部偏向"、"新闻偏向"。基于对三种偏向的分析,我们认为,国家形象既不是单维的事实性概念,也不是单维的观念性概念,而是融合实体、反映和认知等多重内涵的结构性概念,包含客体形象、媒介形象和认知形象三个相面。

Nowadays,China focuses on national image building in both theoretical and practical fields so as to actively response to the globalization context. In order to revive our nationhood and explore a sustainable path of developing,China has to cooperate with other countries,resist the capitalistic hegemony,clarify its position and values,as well as unify the internal people. The discourses and experiments around national image building may help achieving such goals. At present, there are three typical biases on the concept of national image,including subjective orientated bias, external orientated bias and news orientated bias. Based on the analysis of these biases,we assume that national image is neither a one-dimensional concept of fact or cognition. Instead,it's a multidimensional concept of objective image,media image and cognitive image.