基于海洋文化地域特色的舟山土特产包装设计探析

Zhoushan Local Products Packaging Design Analysis Based on Marine Culture with Regional Characteristics

作为海洋文化历史名城的舟山,有着深厚而独特的地域文化,这种独特的地域文化必定会对当地土特产的包装设计起到重要影响作用。然而在调查中发现,舟山土特产包装设计在应用中,出现了不少的问题,本文基于海洋文化地域特色,从强化和提升舟山海洋文化特色角度,对其在包装设计中的应用进行了探析,希望能对舟山土特产包装设计起到一定的改进作用。

Zhoushan, as a historic city of marine culture, has deep and unique regional characteristics, which need to be taken into consideration when design the local products packaging. According to the investigation, we find that there are a lot of problems existing in the design of Zhoushan local products packaging. This paper studies on the packaging design with Zhoushan marine culture characteristics based on the regional marine culture in order to improve the design of Zhoushan local products packaging.