摘要
文章对行为金融学进行了简要介绍 ,并与传统金融学进行对比 ,突出行为金融学的特色 ,最后对行为金融学的实践运用与前景进行简要分析 ,力图借此使行为金融学为更多人所了解 ,促进其发展。
In this paper , we briefly introduce the BF as well as its characters comparing with TF , and finally the application in reality and prospect. By which we hope more and more people can understand BF , and BF can be developed step by step.
出处
《郑州航空工业管理学院学报（管理科学版）》
2004年第3期68-70,共3页
Journal of Zhengzhou Institute of Aeronautical Industry Management
关键词
行为金融学
市场有效性
心理活动
金融投资
behavioral finance
traditional finance
Behavioral Asset Pricing Model
application prospect
