网上购物对个人出行与城市零售空间影响的研究进展及启示

Research review of online shopping impact on personal travel and urban retail space and implications

随着互联网的快速发展和普及,网上购物因其巨大的经济潜力已经成为ICT应用的核心领域之一。网上购物指的是通过互联网搜索或购买商品和服务的活动,网上购物作为一种新的购物渠道和媒介,与城市传统零售业在竞争的同时又相互补充,重新塑造人们的购物行为和零售业运行模式,进而改变着城市传统零售业布局和土地利用格局。本文重点梳理国内外近20年来地理学界关于网上购物、出行和城市零售空间的研究内容。网上购物和出行的关系包括替代、补充、修正、中立4个方面。网上购物对城市零售空间的影响包括:1扩大化和碎片化活动空间;2不同等级零售空间受网购影响差异显著,向虚实融合的零售空间转化;3线上线下零售活动向与其他空间渗透和融合,促进传统零售空间转型。研究结论可为消费者出行优化和城市传统零售业发展转型提供借鉴。

With the rapid development and wide-spread use of the Internet, online shopping, which is defined as an activity to search or purchase services or goods via the Internet, has become a new shopping media and method. Online shopping competes with traditional retailing and these two complement each other, and it reshapes people's shopping behavior and retail operation mode, thus changing the traditional retail layout and land use.This paper introduces the research of geography in recent 20 years on online shopping, personal travel, and retail space and points out that online shopping is a substitution, supplement, or correction of personal travel on shopping trips. There are three effects of online shopping on retail space:(1) expansion and fragmentation of activity space;(2) the retail space changes from a single physical space to a combination of cyber and physical spaces;(3) online retail activities infiltrate and mix with other spaces and stimulate the transformation of traditional retail space. These changes provide a basis for relevant research on the development of urban traditional retails.This paper attempts to provide a reference for commercial space planning, consumer travel optimization, and urban traditional retail development and transformation.