2015,媒介大融合时代的到来

The Arrival of Media Convergence Era

2015年中国的新媒体行业将会有更加精致化与个性化的发展,在移动终端上的垂直化社交将成为未来社交的一大趋势。可穿戴设备也给了人们无限想象的空间,虽然尚无厂家做出杀手级的应用,但可穿戴装置所切割出的微小信息将会为未来的信息传播带来更多可能。在企业端,中国互联网公司将媒体内容不断融合,并利用平价的产品来布置渠道,大融合时代的到来已经不可避免。最后,我们看到新媒体与社会运动的关联越来越受到关注,在新型社会运动中,新媒体已成为改变社会价值观的一股力量。

This paper introduces the future directions of new media development in China based on the observations in recent years. Customized contents and targeted social media reflect the transformation of users, internet companies and information habits. People will need more valuable information rather than mass information. Internet companies tend to provide low-pricing products with powerful functions to establish channels for delivering rich media to a wider range of users. In the last section, the paper also explores how new media influences social movements and brings changes in social values in Taiwan and Hong Kong.