论数据新闻的图像表意与审美转向

The Analysis of Image Narration and Aesthetic Changes in Data Journalism

数据新闻凸显了图像符号的表意功能,形成可视化叙事报道的信息呈现方式,以直观而又深刻的审美方式呈现,正在逐渐改变着人类的审美习惯与思维认识。文章结合实例梳理当前数据新闻的4种主要审美呈现方式,认为数据新闻的图像表意功能与可视化叙事逻辑改变了传统的新闻生产方式,从审美观念上颠覆了现行审美范式,其所带来的"图像观赏依赖"调整了人对信息接受的审美逻辑,正在形成信息接受的审美新范式,同时在意义生成与社会认知层面带来了新的问题与挑战。

Data journalism highlights the ideographic function of symbols, and forms the visual presentation of narrative reporting. Data journalism is gradually changing the aesthetic habits and understandings by intuitive and profound aesthetic presentation.This paper reviews examples of the four major aesthetic presentations of the current data journalism, and considers that the data journalism' image ideographic functions and visualization narrative logic are changing the traditional news production. Data journalism is subverting the existed aesthetic paradigm and adjusting people's information received aesthetic logic. It is forming a new aesthetic paradigm of information received, meanwhile brings new problems and challenges to the sense of generating and social cognitive level.