摘要
笔者在分析游戏产业现状和目前现有的两种主要收费模式的基础上,从网络外部性视角出发,提出了一个具有一致性的网络游戏需求函数,建立了网络游戏产业收费模式的模型。研究了网络外部性、用户积累成本、用户结构和道具的炫耀性消费效应对游戏厂商选择其收费模式的影响。研究结果表明,外部性强度和用户积累成本共同决定网络游戏的收费模式。同时,游戏用户的结构和游戏道具的炫耀性消费效应,对网络游戏的收费模式选择亦有一定的影响。
A new charging model of online game is established in this paper,from the perspective of network externality,which is based on a consistency demand function of online game. The model tests significance of factors such as network externality,user accumulating cost,user structure and conspicuous consumption. Result shows that the network externality and user accumulating cost play a decisive role in the charging model,in addition,the structure of user and conspicuous consumption effect also have certain influence on the charging model choice.
出处
《经济经纬》
CSSCI
北大核心
2015年第1期66-71,共6页
Economic Survey
关键词
网络外部性
网络游戏
用户结构
炫耀性消费
Network Externality
Online Game
User Structure
Conspicuous Consumption
