面向国家发展战略的科普作品社会需求研究

A Study on the Social Needs of Popular Science Writings about on National Development Strategy

随着国家发展战略的推进,我国科普发展的战略性取向日趋凸显。阐述经济社会转型升级对科普作品产生的冲击,指出科技与产业环境变化催生战略性科普作品的发展,并对其创作和传播方式提出新的要求。认为面向国家发展战略的科普作品拥有很大的社会需求空间和受众面,要求科普作品创作与传播工作者创新思维,扩大视野,满足受众的消费需求和偏好,提升和丰富科普作品的战略价值和时代内涵,同时回归科学理性。结合推广普及有关新能源汽车等新兴技术产业的实践,对新时期科普作品如何支撑和服务国家发展战略等社会需求问题进行了探索性思考。

With the advancement of national development strategy, the strategy-oriented popular science in China is increasingly highlighted. This study illustrated how the transformation and upgrades in economic society influences influenced popular science,and pointed out how the changes in science and technology industry environment enabled the development of strategy-oriented popular science. In addition, new requirements were proposed on writing popular sciences writings and its publicity. I suggested that there are great social needs and audience for national development strategy oriented popular science works. I thus asked that the writers and publishers for popular science works should have innovative thinking, expanded horizons to meet the needs and preferences of the audience. While still sticking to rational sciences, they must, at the same time, the strategic value of popular science should be elevated and explored the strategic value of popular sciences in the new era. At last,I talked about the popularization of novel technology industries such as new energy vehicles,and discussed the critical thinking on how the popular science in the new era will support and facilitate the national development strategy.