后“家电下乡”时代推进农村消费的政府干预论纲

On the Government Intervention to Promote Rural Consumption after the Era of Home Appliances to the Countryside

2013年1月31日,作为政府直接干预农村消费的开创性制度创新,"家电下乡"在实施数年后正式退出历史舞台。"家电下乡"对农村消费乃至中国社会经济的影响是深远的,农民消费观念、农村消费市场体系等都随之发生了深刻变化,但农村消费所固有的问题并未得到根本性解决。后"家电下乡"时代,农村消费问题的解决仍需有赖于政府的积极干预,应在厘定政府干预理念、释明政府干预基本原则的基础上,构建农村消费政府干预的长效机制。唯有如此,方能有效推进农村消费,进而更好地适应经济发展"新常态"。

In January 31,2013,as a groundbreaking system innovation about government's direct intervention to rural consumption,Home Appliances to the Countryside has officially signed out from the stage of history in the implementation of a number of years. Its impacts on rural consumption and China social economy is profound,the concept of rural consumption,rural consumption market system has undergone profound changes,but rural consumption inherent problems have not been fundamentally solved. After the era of Home Appliances to the Countryside,the rural consumption problems' solution still needs to depend on the government's active intervention. Based on clarifying the ideal and the principle of government intervention,a long- term mechanism should be established. Only in this way,the rural consumption can be promoted effectively,so as to better adapt to the economic development of the New Normal's requirements.