媒介融合理论对图书出版的启示

Enlightenment of Media Convergence Theory to Book Publishing Industry

随着计算机技术和网络技术的发展,各种媒介界限逐渐模糊,呈现出融合发展的趋势。以数字技术为共同基础将各种媒体串联起来,深刻改变着人们获取信息和阅读的方式,改变整个传媒生态环境。这些变化,都极大地渗透和影响到图书出版行业的发展。文章将在梳理媒介融合理论的基础上,分析其对图书出版业所带来的影响和应对之策。

Driven by the development of computer technology and network technology, the boundaries of different media are gradually blurring, which leads to media convergence. Digital technology as the common basis has connected various media, and has profoundly changed the way people acquire information and people read, and meanwhile has changed the media environment. The future development of book publishing industry is greatly influenced by all these changes. Based on the review of media convergence theory, this paper analyses the impacts on book publishing and presents corresponding solutions.