自媒体时代微博新闻编辑模式分析——基于新闻生产市场学视角

Analysis of the Edit Mode of Micro-blog News in the We-media Era

麦克马纳斯的新闻生产市场学将新闻生产划分为发现、选择和报道3个环节,自媒体时代的微博新闻编辑生产,由于植根于web2.0网络应用技术基础上的微博信息交互平台,微博新闻在发现模式方面的转型,集中体现在渠道公众化、题材日常化和共享同步化等方面;在选择标准模式转型方面,日益突出话题的公益化、内容的隐秘化、辐射的纵深化;在编辑报道模式转型方面,体现了主题的导引化、报道的驱动化、结构的未完成化等特点。微博新闻的编辑生产模式,有效地弥补了传统媒体新闻生产机制的弊端,但也存在难以逾越的新闻类型局限。

The news production marketing theory of Mac Manus, divided the news production into discovering, choosing and reporting. The production of micro-blog news in the we-media era, based on the 2.0 web applied technology, the transition of found mode about micro-blog news included the public channels, the daily theme, and shared synchronization; the transition of choice mode about micro-blog news included the public topic, the secret content, depth radiation; the transition of edit report mode included the guiding theme, the driving report, the unfinished structure. The edit mode of micro-blog news makes up for the disadvantages of traditional media news production system effectively, at the same time, it had insurmountable limitation of the news type.