俄罗斯媒体转型的市场环境研究

The Market Environment of the Russian Media Transformation

俄罗斯30年来的社会转型经历表明,俄罗斯的传媒市场化道路有着不同于欧美世界的历史运行逻辑。在不同于欧美国家媒体在政体和意识形态既定下的发展路径中,俄罗斯国家媒体的演变特征是转型。文章借用传播学、政治经济学等理论工具,研究俄罗斯媒体转型的市场环境,分析俄罗斯媒体的"寡头经济"对媒体转型产生的重要影响以及俄罗斯媒体走向国家资本主义框架下的市场化过程。

Russia,more than 30 years of social transformation experiences indicate that commercialize media is different from that of Europe and the world history logic. It is different from the European and American countries media in polity and ideology "development" under the allotted path, the evolution of Russian state media is characterized by "transformation". The paper used research methods of political economics, studied the market environment of the Russian media transformation, analyzed the Russian media "oligopoly economy" that had an important impact to the transformation of the media, and the Russian media towards state capitalism within the framework of marketization process.