教育出版数字化转型的困境与对策研究

Research on Predicament and Countermeasures of Education Publishing Digital Transformation

移动互联网时代,基于教育信息技术的教育教学模式变革,给教育出版的数字化转型带来挑战与机遇。分析这种转型面临技术商、渠道商与教育出版商各自为营,难以找到合理盈利模式的困境,文章认为教育出版数字化转型只有在互联网思维指引下,改变教育出版产品形态,借助技术平台与第三方渠道优势,注重数字教育出版产品和服务的自身运营,才能打造数字化转型的核心竞争力。

In the mobile internet era, education innovation based on education information technology brings opportunities and challenges for the digital transformation of education publishing. The paper analyzes the predicament of lack of a reasonable profit model, because technological innovators, channels and education publishers only consider their own interests in the process of the digital transformation.The paper points out that under the guidance of internet thinking, traditional education publishing companies should change their product forms, learn to use the advantages of technology and channels, and pay attention to digital education publishing products and services, in order to build the core competitiveness of digital transformation.