报网一体化发展特点及趋势展望

Characteristic Analysis and the Trend of Development of the Newspaper Net Integration

报网一体化是时代环境下媒介融合的必然产物,是传统报纸在面对新兴媒体冲击的现实困境下求得生存和转型的重要路径,因此,报网一体化成为传统报纸已经或正在进行的战略选择。文章在对报网一体化概念进行辨析的基础上,分析当前报网一体化发展所表现出的突出特点,依托发展现状,指出未来的发展趋势,以期对报网一体化的科学发展提供有益借鉴。

Newspaper net integration is the inevitable outcome of the media mergence era environment and the important path of survive and transformation under the impact of the traditional newspaper in face of the new media. As a result, newspaper net integration becomes strategic choice of the traditional newspapers. On the basis of the newspaper net integration concept discrimination, this paper analyses the prominent features of the current newspaper net integration, points out the development trend of the future, in order to provide some useful reference.