媒介融合背景下美国数字新闻业现状及态势分析

The Current Situation and Tendency of American Digital Journalism under the Background of Media Convergence

文章对美国数字新闻业的现状进行了分析,从4个方面作了总结:新闻理念:话语权的延伸与转嫁;内容结构重塑:从内容采编到展现形式的全方位转型;传播渠道交互:从单向渠道到聚合互动的交互式扩散;人才流动成势:人才从传统媒体到数字媒体迁徙。提出社交与分享、数据与服务、融合与创新3个方面将是美国数字新闻业未来发展的重点所在。

The paper analyzes the status of American digital journalism and summarizes from four aspects: news concept innovation, content structure reshape, transmission channel interaction, the trend of talent flow. The paper can bring enlightenment to media integration transformation of our country.