商业模式创新驱动技术创新的实现机理研究——基于软件业的多案例扎根分析

Realization mechanism of business model innovation driving technology innovation:A multiple case grounded theory method according to software industry

技术创新与商业模式创新交互驱动,考虑已有的文献多侧重技术创新驱动商业模式创新的研究,本文聚焦于商业模式创新驱动技术创新实现机理的探讨。收集整理20家中外软件企业样本案例资料,开展多案例扎根分析,挖掘商业模式创新驱动技术创新的内在机理和实现途径。研究结论显示:产品/服务创新和市场定位创新作为商业模式定位创新,产业链重定位和网络生态系统构建作为商业模式营运创新,合并盈利创新构成商业模式创新的主体内容。主体内容形成关键动因,加上商业模式创新所处现实情境的逼迫,商业模式创新终极目标的激励,共同促使软件业积极实施技术创新。

Technology innovation and business model innovation interact,considering that existing documents emphasize the mechanisms of technology innovation driving business model innovation,this paper focus on the reverse action mechanisms. Through coding20 home and abroad software enterprise cases by grounded theory approach,this study aims to excavate the internal mechanism and realization ways of business model innovation driving technology innovation. The conclusions show that product / service innovation and market orientation innovation as orientation innovation,industrial chain orientation innovation and network ecosystem constitution as operation innovation,combing profit innovation compose the main component of business model innovation,pulsing the compel of realistic situations and the motivation of ultimate aim,jointly evoke technology innovation.