基于“SAFE”原则的包装视觉设计方法研究

The packaging visual design method based on the principle of "SAFE"

关于包装的视觉设计,在国外有所谓的"SAFE"原则。本文通过对"SAFE"原则进行研究,结合包装自身,提出如何从简洁性、美观性、功能性和经济性进行设计,为包装的视觉设计提供系统化的实施方法。

In foreign countries there have a 'SAFE' principle for the visual design on packaging. Based on this principle,the article provides a systematic design method through the simplicity,aesthetics,functionality and economy.