旅游经济模式创新及品牌效应塑造——以吉林省为例

Innovate "Rural Tourism" economic Mode,Create a new brand of “White mountain and Black water”in Jilin Province

"农家乐"旅游作为旅游产业的重要组成部分,显示了良好的发展前景,已经成为促进地区经济发展的重要力量。吉林省地处白山黑水间,具有独特的"农家乐"旅游资源,但发展滞后,产品形式单一,缺乏规模效应,没有形成独特的旅游品牌,市场发展不畅。本文对吉林省"农家乐"发展中存在的问题进行了分析,以期通过对症下药解决症结所在,促进吉林省经济的又好又快发展。

'Rural Tourism ' as an important part of the tourism industry,showing a good development prospects,becoming an important force for promoting regional economic development. Jilin Province is located in northeast,has a unique ' Rural Tourism ' resources,but It develops lowly,forms a single product,there is no economic scale and unique tourism brand,so market development is poor. In this thesis,' Rural Tourism ' development problems will be analyzed,in order to solve the problem through the right medicine to promote Jilin's economic development in sound and rapid.