河南省农产品网络营销发展对策研究

Study on the development strategy of Henan Province agricultural product network marketing

在市场经济条件下,农产品市场需求呈现出新的变化,这与河南省传统的农产品市场现状相矛盾。本文通过对河南省农产品网络营销现状进行调查分析,借鉴国内外农产品网络营销灵活、迅速、范围广泛等优势,根据河南省经济落后,区域经济发展不平衡等现状针对河南省农产品网络营销存在的相关问题提出相应的对策和解决方法。希望这些研究有利于河南省"三农"问题的解决,加快其新农村建设的步伐。

Under the condition of market economy, the market demand of agricultural products appear new change, present situation of agricultural product market and the Henan province traditional contradiction. In this paper, through the investigation of the network marketing of agricultural products in Henan Province, from the domestic and foreign agricultural products marketing network, a wide range of rapid, flexible and other advantages, according to the Henan provincial economic backwardness, related problems of unbalanced regional development present situation of Henan Province agricultural product network marketing,put forward the corresponding countermeasures and solutions. Hope the research to solve the 'three rural issues' in Henan Province, to speed up the pace of the construction of new countryside.