移动电子商务B2C付款方式及交易安全分析

Analysis of B2C mobile e-commerce payment and transaction security

互联网发展快速使各种经营在线交易电子商店纷纷出现。这种网络在线交易,顾客对交易安全的可信度可说为在线购物最重要的一环。近年来互联网的蓬勃发展,带动了在线购物的商业活动,随着上网人数的持续增加,引发国内许多投资人竞相投入网店的经营。本研究采资料收集与文献分析两方面探讨,研究消费者对在线购物的接受度、对在线付款机制的认知与信任程度以及吸引消费者在线购物的原因,评估虚拟商店在我国的发展性。

The rapid development of Internet make various business online transactions shops have emerged. The online transaction, the transaction security credibility can be said for the most important part of online shopping. The vigorous development of the Internet in recent years, driven the online shopping business activities, with the number of Internet users continues to increase, cause many domestic investors to invest shop operation. In this study, data collection and analysis of literature in two aspects, studies the acceptance of consumer online shopping, the online payment mechanism of cognitive and trust and attract consumers online shopping, evaluation on the development of China's virtual store.