文化差异对跨文化交际的影响

The influence of cultural difference on cross-cultural communication

文化是民族的烙印,是历史的沉淀。文化不同决定了思维模式、价值观和伦理道德的不同,由此而产生不同的语言表达形式和交际规则。正视文化差异对提高跨文化交际具有重要帮助。本文在详细分析中西方文化差异的基础上解读了跨文化交际的具体实例,提出了跨文化交际能力培养的具体策略。

Culture is the national brand and the precipitation of history. Culture determines the mode of thinking, values and ethics of community, therefore, results in different language expression and communication rules. Facing the cultural differences is of great help to improve cross-culture communication. This paper is based on the detailed analysis of the difference between Chinese and Western culture and the author analyzes the specific case of cross-cultural communication. Further, the author put forward the concrete strategies to improve the ability of cross-cultural communication.