俄罗斯公益广告及其研究现状

The Russian public service advertising and its research status

公益广告作为促进社会发展的重要手段,在不同国家和社会发挥着越来越大的作用。对某个国家或地区的公益广告进行研究不仅能够了解其热点社会问题和主流价值观,还能探知该国语言中特有的劝服策略和手段。本文对俄罗斯公益广告的发展进行了简要的回顾,对目前公益广告的现状作了介绍和分析,并对目前俄罗斯学界对该问题的研究作了详细梳理,从而加强人们对俄罗斯公益广告的了解,希望能够抛砖引玉激发我国学界对这个问题的进一步研究。

Public service advertising as an important means to promote social development, plays a more and more important role in different countries and social. Research on public service advertising in a country orregion can not only understand the hot social issue sand the mainstream values, but also detect the language specific strategies and means of persuasion.In this paper, the development of Russian public service advertising is briefly reviewed, the present situation of public service advertising is introduced and analyzed,and the problems of the current Russian scholars made a detailed analysis, so as to strengthen the understanding of Russian public service ads, hope to be able to further my studies Ancient Chinese Literature Search circles to this problem stimulate.