广告语中语用预设的价值分析

Analysis of the Values of Pragmatic Presupposition in Advertising Language

预设,作为非常重要的语用策略,常常被应用于广告中以达到劝服消费者购买商品的目的,文章首先阐述语用预设的基本概念和特征,进而通过一些广告实例分析语用预设在广告语言中的语用价值。

As an important pragmatic strategy, presupposition is often used in advertising to persuade consumers to buy goods. It describes the basic concept and features of pragmatic presupposition, and then analyzes the pragmatic values of Pragmatic Presupposition in advertising language through some specific advertising examples.