高校开拓当地英语培训市场的挑战与机遇——以韶关学院开设黄田坝校区英语培训部项目为例

The development challenges and opportunities in the local English training market——English training project of Shaoguan University Huang Tian Ba campus for example

地方高校参与市场竞争办英语培训面临巨大的挑战,然而内外需求都强烈呼唤高校因地制宜,创建自己的教育培训品牌。通过对当地英语培训业的实地调查和试践,提出韶关学院外语学院应该大力发展内在优势,制定合理的市场战略和科学现代的管理策略,抓住机遇,打造粤北教育新名片。

The local colleges and universities to participate in the competition in the market to do English training is facing great challenges, but the internal and external demand are strongly call for the suit one's measures to local conditions, to create their own brand of education and training. Through the investigation on the local English training industry and trial practice, Shaoguan University foreign language institute should vigorously develop the inherent advantage, make the rational market strategy and scientific modern management strategy, seize opportunities, create new business cards in education.