社区电子商务商城客户忠诚度影响因素实证研究

Community e-commerce mall customer loyalty factors affecting the empirical research

文章以社区电子商务商城客户忠诚度为研究对象,采用客户忠诚度模型实证研究方法,进行了问卷设计和数据采集,分析了客户忠诚度的影响因素及各因素影响强度,并对提出的研究模型及假设进行验证分析,并根据分析结果对模型修正。研究结论可以提升社区电子商务商城行业的客户忠诚度,为企业提供一种新的竞争视角,使其在激烈竞争中找到一条持续发展的道路。

The article researchs community e-commerce mall customer loyalty as object, and uses customer loyalty model empirical research method. It has carried on the questionnaire design and data collection, and analyzed the influence factors of customer loyalty and the factors affect intensity, and puts forward the theoretical hypothesis and research model of analysis. According to the result of model analysis and correction. The research conclusion can promote the customer loyalty community e-commerce store, and provide a new perspective of competition for the enterprise.At the same time,,it can make the enterprise in the fierce competition to find a sustainable development road.