整合营销对品牌信仰的作用

The analysis of the Integrated marketing' function to the faith of brand

品牌是企业重要的无形资产,也是企业发展的核心。本文将以广告营销、传播渠道、消费者价值取向为研究基础,从整合营销的角度提出品牌信仰这个观点,并解释整合营销如何对品牌信仰产生作用。

Brand is the enterprise important intangible assets, also is the core of enterprise development. This paper will with advertising and marketing, transmission channels, consumer value orientation as the research foundation, proposed from the perspective of integrated marketing brand faith this point of view, and explain how integrated marketing for the brand of faith.