论《城市画报》的消费话语风格——从其2012年的改版谈起

The theory of the city illustrated of the urban illustrated discourse style——From the revision of the 2012

1958年,《城市画报》的前身《广东画报》创刊,于今日已有56年的历史。原是一份立足广州,政教色彩浓厚的对外宣传画片刊物,因为世纪之交的一次"换血"改版,从而一跃成为目前国内都市生活刊物中的佼佼者。可想而知,那一次意味深长的改版,对于日后的《城市画报》是具有怎样巨大的影响,不能不将其标为一个重要的拐点。这一里程碑式的改变,为《城市画报》日后的数次重整旗鼓奠定了基础,另一个让《城市画报》独立于同类杂志的的砝码则是它给人们带来的新鲜、明快而散发"物欲"气息的都市图景,而这种图景的投射,依靠的则是一种"快乐"的消费话语风格的倡导。

In 1958, the predecessor of "city illustrated": "Guangdong illustrated", has 56 years of history. A public publication full of church and state color, because of a reform at the turn of the century, becomes the leader of city life journal. The landmark change, provides the basis for the regroup of city illustrated. It brings fresh, lively urban landscape, and the projection of this kind of picture, relys on is a kind of "happiness" advocate consumption discourse style.