职业导向下市场营销策划课程教学改革研究

Career oriented marketing planning course teaching reform

市场营销策划课程是市场营销专业的专业核心课程,是培养学生适应企业和完成工作任务能力的主要手段,本文针对该课程的特征,从师资队伍建设、教学平台搭建和教学方法上提出了改革措施。

According to the specific requirements of higher vocational education reform and development constantly, this paper mainly discusses how to improve the actual effect of ideological and political education for higher vocational students, and analyzes the connotation of it, puts forward some countermeasures to improve it. This paper puts forward the reform measures for teaching staff construction, teaching methods and build teaching platform.