论水墨元素在招贴设计中的应用

The application of the theory of ink element in the poster design

随着国际间文化艺术的不断交流,使得招贴的设计风格产生了一定的趋同性。在这样的发展背景下,招贴设计要想推陈出新、继续发展,就必需立足于本土文化,去发掘独有的语言元素。将中国传统的水墨元素运用到现代的招贴设计中去,不但可以展现出中国本民族艺术的特色,也是招贴设计者的创造性表现。因为水墨元素作为中华民族的标志性语言符号之一,是其它任何艺术语言文化所无法替代的。可以说,水墨元素为招贴设计的发展注入了新鲜的血液与活力,是招贴设计形式的再度创新。

As the international exchange of culture and arts, make the poster design style produces certain convergence. Under the background of this development, the poster design to renew and continue to develop, it must base on local culture, to explore the unique language elements. Applying the traditional Chinese ink element into modern poster design, not only can show the characteristics of Chinese national art, is also a poster designer creative performance. Because ink element as one of the iconic language symbols of the Chinese nation, is irreplaceable by any other art language and culture. Ink element, as it were, for the development of the poster design has injected fresh blood and vitality, are in the form of poster design innovation once again.