基于建构主义的高职院校市场营销学教学模式研究

Marketing research of higher vocational colleges teaching model based on constructivism

随着素质教育改革的不断深入,传统的教学模式已经无法充分适应时代发展的需求,想要提高教学效果,应该积极探索一种新的教学模式。作为教育心理学研究的最新理论成果——建构主义教学观已经成为高职院校教育改革与创新的重要理论基础。市场营销专业是高职院校教育的重要课程,本文主要介绍了高职院校学生的认知特点,结合建构主义理论的基本内涵提出了几点高职院校市场营销专业教学中应用建构主义教学的具体策略。

quality education reform deepening,the traditional teaching mode has been unable to fully meet the requirement of times development,want to improve the teaching effect,should actively explore a new teaching mode.As the latest theoretical research results of education psychology,constructivism teaching view in higher vocational colleges has become an important theoretical base for education reform and innovation.Marketing is an important course of higher vocational college education,this article mainly introduced the cognitive characteristics of students in higher vocational colleges,combining with the basic connotation of constructivism puts forward some marketing major in higher vocational colleges teaching strategies of applying constructivism in teaching.