社科学术期刊与公众交互的可行性研究

Interactive Analysis on Social Science Journals and the Public

一直以来我国学术期刊的读者定位基本为学术共同体。学术期刊与公众的交互现状不容乐观,相互认知度极低。文章通过比较国内外相关学术期刊的读者定位、内容设置和传播效果,证明学术期刊和公众建立关系是可行的,也是必要的。为此,提出社科学术期刊与公众交互的优化策略:建立公众意识,以智慧服务读者;对期刊内容进行精深加工,以贴合公众阅读;建立话语权,对公众形成向心力;改革语用方式,建立新型学术语言;建立基于公众立场的多维传播场域。

A social science journal has always been limited to the academic community. The interaction between science journals and the public lead to a low level of mutual recognition which is not optimistic. By comparing domestic and foreign academic journals in the aspects of reader positioning, contents setting and communication effect, the paper discusses that it is not only feasible, but also necessary to establish a relationship between academic journals and the public. Therefore, optimization strategies are proposed for the interactive relationship between academic journals and general readers, for example, building public awareness to serve readers with wisdom; further processing the contents of the journals to cater public reading; building discourse power to form a centripetal force to the public; reforming journals' pragmatic way to establish new academic language; building multidimensional transmission fields based on the public position.