泛文学语境下微信文学的传播模式及其影响效应

On the Communication Modes and Its Influential Effects of WeChat Literature in the Context of Pan-literature

微信文学作为泛文学语境下一种崭新的新媒介文学形态,秉持着"文学性"这一基本的文学品格,其立体化的裂变传播方式恰好给文学的深度传播提供了一个理想的平台。通过微信公众账号、微信朋友圈、微群这三种基本方式的互动传播,产生了广播效应、圈子效应、集群效应甚至是蝴蝶效应等广泛多样的传播效果与影响效应,并且从整体上形成了一种多重效应甚而是整合效应。微信文学不仅延续发展了新的文学形态,还创造了新的文学传播模式,这种传播模式的综合性、兼容性和日常性,已经切实让文学作品优雅迅捷地跨越空间和国界来温暖读者的心灵。

WeChat literature as a new literature form in the context of pan-literature,upholds the'essence of pure literature'as basic literary character,disseminates its content through three basic ways of interactive communication manners such as the public account,circle of friends,micro groups and generates the broadcasting effect,the circle effect,the group collective effect and the butterfly effect,and a wide variety of communication effects.Eventually,it forms multiple effects as well as an integration effect in the end.Based on the mobile client of WeChat communication channel,the content of literature is so tightly embedded in people's daily life,which not only develops the new literary forms,but also creates the new modes of literature communication,and makes literary works and its writers wandering quickly and elegantly through more than half of China and across more than half of the earth to accompany the reader's mind.