建国以来我国文化产业价值取向的历史演变及其启示

The Historical Evolution and Enlightenment of the Value Orientation of the Cultural Industry since the Founding of New China

改革开放以前,我国社会主义文化的经济属性和价值在一定程度上得到了发掘,但是没有形成现代意义上的文化产业,其价值取向主要是服从和服务于政治的,不仅服从于国家文艺发展的方针,而且要为执政党的具体政策和任务服务。改革开放以后国家对文化产业发展与价值取向的关系已经有了较为理性的认识,处理二者的关系上开始从被动走向主动,文化产业的价值取向呈现出主导性与多样性相结合的特征。但是如何进一步增强政府对文化产品创作生产的引导力、调控力,如何增强社会主义核心价值观对文化产业主体的创作生产的引领力,如何实现社会效益和经济效益的统一等,这些依然是我们需要深入研究和实践的课题。

Before the reform and opening up, the economic attributes and values of China's socialist culture have been in some ways developed, but there is no cultural industry in a modern sense. In terms of value orientation it always serves politics. It is not only subject to the national cultural development policies, but also serves the specific policies and tasks of CCP. After the reform and opening up, the state began to have a more rational understanding of the relationship between cultural industry and value orientation, and shift from being passive to being proactive in handling the relationship between the two. The value orientation of cultural industry shows the combination of dominance and diversity. Nonetheless, how to get the government more involved in guiding, regulating the creation and production of cultural products, how to better use the socialist core values to guide cultural industry, and how to coordinate social and economic interest are still topics of research.