城市旅游网络与旅游企业网络的关联协调研究--以山东省为例

Coordination and Integration between Tourism Enterprise Network and City Tourism Network——A Case Study of Shandong Province

旅游产业的综合性与旅游资源的空间异质性决定了旅游企业间乃至城市旅游间在宏观与产业层面形成了不同的网络组织,并彼此关联,互相促进。利用社会网络理论并借鉴物理学中的耦合理论,就山东省城市旅游网络与旅游企业网络之间的关联协调状况展开分析,研究发现:山东省城市旅游网络与旅游企业网络的结构指标存在一定差异,且耦合协调度较低,二者关联有待进一步改善和协调。加强统筹规划、优化与完善各层面的旅游网络结构与促进网络知识的积累与外溢是促进城市旅游网络与旅游企业网络关联协调发展的主要路径。

The comprehensive and resource heterogeneous characters of tourism decide that tourism enterprises and city tourism should depend on each other,and as a result that two kinds of networks should be formed under coordination and integration. Through the social network theory and coupling theory,this paper analyzes the coordination and integration situation between tourism enterprise network and city tourism network of Shandong province. The conclusion is that there exist some different conditions and a low coordination rate between the two kinds of networks. It is necessary to improve the coordination and integration situation to enhance tourism performance of Shandong province,for example: to strengthen overall planning; to optimize and improve the tourism network structure; to promote the network knowledge accumulation and spillover.