摘要
Inspired by the green revolution,new energy vehicles(NEVs)provide a fresh,alternative mode of transportation for Chinese consumers mat reduce their reliance on traditional,gasoline/diesel-based cars.However,despite strong government support for NEVs in China,the level of uptake by consumers remains slow.Using Shanghai as a case study,this article provides a much-needed insight into local consumers'motivations to invest in NEVs through a survey of 100 Shanghai residents.Results indicate that current NEV promotion policies do not have a significant impact on the cognitive trade-off of NEV consumption under the"Integrated Consumer Behavior Model,"mainly due to inconvenient charging facilities,technical concerns regarding battery,higher prices,and wait-and-see attitudes regarding the pilot policy environment.Drawing on experiences from Sweden and New Zealand,this research serves to enhance knowledge on consumer attitudes towards NEVs and assist policy makers in developing more effective green consumption promotion campaigns in the future.
Inspired by the green revolution,new energy vehicles(NEVs)provide a fresh,alternative mode of transportation for Chinese consumers mat reduce their reliance on traditional,gasoline/diesel-based cars.However,despite strong government support for NEVs in China,the level of uptake by consumers remains slow.Using Shanghai as a case study,this article provides a much-needed insight into local consumers'motivations to invest in NEVs through a survey of 100 Shanghai residents.Results indicate that current NEV promotion policies do not have a significant impact on the cognitive trade-off of NEV consumption under the'Integrated Consumer Behavior Model,'mainly due to inconvenient charging facilities,technical concerns regarding battery,higher prices,and wait-and-see attitudes regarding the pilot policy environment.Drawing on experiences from Sweden and New Zealand,this research serves to enhance knowledge on consumer attitudes towards NEVs and assist policy makers in developing more effective green consumption promotion campaigns in the future.
