基于个性化服务的农产品商城设计与实现

The Design and Implementation of Agricultural Products Mall Based on Personalized Service

随着互联网技术的广泛应用,电子商务迅速崛起,为广大用户提供方便的同时,也产生了"信息过载"问题,这将导致用户在面对海量的商品时不能顺利地找到需要的商品[1]。为了提高电子商务网站的用户体验和企业的收益,个性化服务应运而生,它能够帮助用户在海量的信息中找到用户可能感兴趣的商品并将其推荐给用户,帮助用户顺利的完成购买过程,受到了人们的广泛关注,是目前电子商城领域的研究热点。本文从个性化服务出发,在ASP.NET平台下,用C#语言设计基于个性化服务的农产品商城进行了探讨,以实现个性化服务的农产品商城的总体设计过程。

With the wide application of Internet technology,the e-commerce is increasing soon. It provides customers with convenient services,but there is also a problem of ' information overload',which will lead to the customers can not able to find needed goods smoothly facing a vast amount of goods. In order to improve the user experience and corporate earnings of the e-commerce websites,personalized service came into being,it can help users find the products might be interested in vast amounts of information and recommend it to the user,to help users complete the purchase process smoothly. It has received the widespread attention,becoming the research hotspot in the field of electronic mall. Proceeding from personalized service,this paper discusses the design of agricultural products based on personalized service with the C# language on the ASP. NET platform,in order to achieve the overall design process of the agricultural products mall based on personalized service.