佳能公司发展战略与我国企业创新

On the Strategy of Canon Products

本文从佳能标识语和结合佳能产品发展历史资料进行研究,总结出佳能产品发展坚持照相机与办公器材两条线的专业化发展方向,其公司产品发展目标是"制造标准,创造经典",发展战略是"通过不断创新,满足消费需求;通过不断创新与创造需求"的成功经验使发展战略和促进我国企业创新有着学习与借鉴作用。

Researching the history of Canon products,we can find that the company has followed the strategy of developing camera and office equipments as its major products."Setting standards and making brands"is the goal of Canon.Canon achieves its develop- ment strategy by continuous innovation and meeting consumers’ demands.Its successful ex- perience is worth learning and borrowing by Chinese enterprises.