南京市民俗文化产业的发展

Countermeasure on Development of Folk Culture Industry in Nanjing

本文对民俗文化产业发展的影响因素进行分析,提出了南京市民俗文化产业发展应本着"保护、发展、繁荣"的原则,坚持创意优先、加快产业链构建、实施品牌效应,为实现南京市民族文化和民族经济的协调发展以及增强城市间的竞争力起着积极的推动作用。

This paper analyzes factors that affect the development of folk culture industry from an economic perspective.It proposes that development of Nanjing’s folk culture indus- try should keep to the principle of"preservation,development and prosperity",put priority on creativity,accelerate the formation of an industrial chain and cultivate brand names.All this will contribute to a coordinated development of national culture and national economy in Nanjing,and strengthen the competitive power of the city.